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Home > Campbell's Has Ruined My Favorite Soup and Lost Me as a Customer

Campbell's Has Ruined My Favorite Soup and Lost Me as a Customer

May 1st, 2017 at 05:44 pm

I really don't like it when companies do stupid things, especially ones that normally have a good reputation of producing quality products. I don't like spending my money only to get a nasty surprise.

Campbell's has ruined its Chicken and Stars soup. Gone are the little pasta stars that go down without chewing, perfect for the sore throats it has soothed for generations. In their place are those loathsome large pastas like they have in their cartoon character soups. Like the Spaghettio pastas. The ones my kids wouldn't touch when they were little despite the fact they were shaped like Dora and I choked down so they wouldn't go to waste.

The are very chewy, don't go down easy with a sore throat at all, in fact they hurt, and they don't taste good. Not only do they not taste good, they have changed the broth, too. Instead of being golden, it is orange.

Now I understand that they took out a bunch of the chemicals they used to have in their soup to make it better for us, but the soup never had food coloring in it to make it yellow. So removing the nasties from it should not have turned chicken soup orange or even have changed the flavor as much as it has. There are also globs of a darker orange consistency on top, though they did stir in once cooked.

Now the reason they have given for the change of the pasta is that there were complaints of the stars clumping, a non-problem if I ever heard one. I have been eating this soup since I was two and preparing it myself since I was nine. In all of those years, not once was there an issue of the stars clumping. And you know what stops pasta from clumping? Stirring. It's not rocket science.

Campbell's claims this is the reason though. I think not. I am sure there are more complaints about the change, and will be even more as more people realize what happened the next time they get sick and reach for the old favorite and get something gross, than there ever were for clumping pasta.

I think Campbell's has pulled a New Coke and hopefully it will go the way of the New Coke debacle if enough consumers protest. Oh, and here's the kicker. The normal stars are still available in their soup on the go with no plans to change it. Gee, don't those stars clump, too?

Soup on the Go is $2.79 a container. Because it is not condensed it works out to half the amount you would have with a condensed soup. The condensed Chicken and Stars soup runs at $1.79 a can, which is outrageous enough for 10.5 ounces of soup (product shrinkage again, too), considering most of their other soups are $1.29 a can. I'm not going to pay a whole dollar more for half the amount of soup. Until they change back, they have lost me as a customer. If they don't change back, then I'm done. 43 years of being a loyal customer means nothing to them, so no more of my hard earned dollars are going their way.

12 Responses to “Campbell's Has Ruined My Favorite Soup and Lost Me as a Customer”

  1. LivingAlmostLarge Says:

    Send them an email complaining. I think enough complaints they listen.

  2. LuckyRobin Says:

    LAL--Oh, I did. There are a lot of complaints on their Facebook page about it, but they don't seem terribly bothered by it.

  3. FrugalTexan75 Says:

    That certainly is frustrating when a company changes their product so drastically. I'd be wondering what is making it orange?

  4. LuckyRobin Says:

    Laura--It says beta carotene for color.

  5. Carol Says:

    Hi, since we were little we had "pastina soup" when we were sick-- chicken broth with pastina or stars cooked in it. Very easy and pretty fast.( And you have more control of what you are eating.)

    Yes, very annoying when they change a product that works for us.

  6. Shegacha Says:

    Why couldn’t they make both soups. I agree, they have lost a costumer! The new chicken and stars is no good! And they want to force us to pay more for the original soup, by making the only option to get it in the to go style. If they make it in the to go’s, then they could make both kinds in the regular condensed and make everyone happy!

  7. Kevin Says:

    It's back. They brought the original stars back!

  8. Kevin Says:

    It's back. They brought the original stars back! I have seen them at Walmart, Piggly Wiggly and IGA in NC. It says "now with the original stars!" on the label.

  9. LuckyRobin Says:

    Oh, wow, that is fantastic news. I will have to look for them even if it means venturing to the dreaded Walmart parking lot of crazy drivers.

  10. Amy G Says:

    Lots of people wrote in to complain of the change. As reward for our outreach, we received a letter yesterday explaining that they listened and the old stars are coming back. We also received a coupon for free can. Truth to power!

  11. LuckyRobin Says:

    So did I. It was a pleasant surprise.

  12. Trish Says:

    Ok so it's ace hart the15th 2018 I'm in the hospital at the moment and the food is lousy so I ordered some chicken and stars soup from target.com I just asked my can to heat it up and she did and unfortunately it was big nasty stars and I did not enjoy it I googled it and came across this blog from people who loved the original stars . I'm in.california and am stuck with 3 more cans. Yuck. I just hope they get the original stars. back on the shelves asap

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